Projects allow you to create and save custom geographic areas and a combination of filters in order to establish a target audience. Once a project is defined you can download PDF reports, CSV lists and demographic summaries.

PDF reports:

• Demographic report
• Pray-care-share progress report
• Cluster analysis

CSV lists:

• Household data
• Mailing data
• Lights
• Attenders
• New movers
• Cluster analysis

Demographic summaries:

• Religion
• Ethnicity
• Assimilation
• Ethnic groups
• Age
• Marital status
• Length of residence
• Size
• Income
• Children
• Dwelling type
• Education

Geographic areas for projects can be defined by combining any number of neighborhoods, counties, zip codes, school attendance areas, custom circles, rectangles and polygons.

All household level demographic attributes are based on either publicly available or self-reported information and the application of highly sophisticated anthroponomastic algorithms. Due to state privacy laws, religion and ethnicity related data is unavailable for Colorado, Virginia, and Connecticut.