This map layer and filter shows all the homes on the map color coded according to the probable ethnic group the residents belong to. The various ethnic groups can be further opened up to reveal the over 150 unique filters for ethnicity.
These filters can be combined with other demographic filters to precisely define your target group.
Clicking on a home on the map will bring up the name of the residents, the address of the home and several demographic attributes like age, marital status, education level, language, length of residence, number of children in home and household size.
All household level demographic attributes are based on either publicly available or self-reported information and the application of highly sophisticated anthroponomastic algorithms. Due to state privacy laws the ethnicity layer is unavailable for Colorado, Virginia, and Connecticut.