The map layer and filter color codes homes according to the likely religion that the people in the home follow if they are religious. This layer allows you to filter between 12 major religions.
The available filters are as follows:
If your ministry is planning to do an outreach program that will target a specific religion, you can use the filters in this layer to target a specific religion and then create a project to produce a mailing list that only includes the houses that follow the religion you are trying to reach.
Clicking on a home on the map will bring up the name of the residents, the address of the home and several demographic attributes like age, marital status, education level, language, length of residence, number of children in home and household size.
All household level demographic attributes are based on either publicly available or self-reported information and the application of highly sophisticated anthroponomastic algorithms. Due to state privacy laws the religion layer is unavailable for Colorado, Virginia, and Connecticut.