This map layer and filter allows you to see whether or not it is likely that people who originate from non-English speaking areas have assimilated into American culture by learning English. Homes on the map are color coded according to their probable level of assimilation.

The categories you can filter in this layer are as follows:

• Assimilated - English speaking
• Bilingual - English primary
• Bilingual - native language primary
• Unassimilated - native language only
• Unknown or not applicable

These filters can be combined with other demographic filters to precisely define your target group.

Clicking on a home on the map will bring up the name of the residents, the address of the home and several demographic attributes like age, marital status, education level, language, length of residence, number of children in home and household size.

All household level demographic attributes are based on either publicly available or self-reported information and the application of highly sophisticated anthroponomastic algorithms. Due to state privacy laws the assimilation layer is unavailable for Colorado, Virginia, and Connecticut.