This map layer and filter shows the probable primary language that is spoken in the home. While the people in the households may speak other languages, the language indicated on the map is most likely spoken as their first language.
There are over 75 languages found in our system. When you activate the language layer, you will find 3 languages revealed and color-coded:
97% of the households in our system are labeled as speaking one of these 3 languages which is why they are represented with colored icons on the map. All other languages are represented by grey household icons.
You can filter the map based on any of the 75 language filters.These filters can be combined with other demographic filters to precisely define your target group.
Clicking on a home on the map will bring up the name of the residents, the address of the home and several demographic attributes like age, marital status, education level, language, length of residence, number of children in home and household size.
All household level demographic attributes are based on either publicly available or self-reported information and the application of highly sophisticated anthroponomastic algorithms. Due to state privacy laws the language layer is unavailable for Colorado, Virginia, and Connecticut.