This map layer and filter displays homes according to whether there is sufficient evidence to conclude that there are likely children present in the home.

These filters can be combined with other demographic filters to precisely define your target group. If your ministry wants to start or enhance an existing children's ministry, you can use the 'Children present' filter in this layer and then create a project to produce a mailing list that only includes the houses that likely have children. This could potentially save your ministry a large sum of money on mailing costs by not sending a mailing to houses that are not likely to have children.

Clicking on a home on the map will bring up the name of the residents, the address of the home and several demographic attributes like age, marital status, education level, language, length of residence, number of children in home and household size.

All household level demographic attributes are based on either publicly available or self-reported information and the application of highly sophisticated anthroponomastic algorithms.